Rebrand, Marketing Campaign
CoastAL Flavor
Rebrand, Marketing Campaign
My team collaborated with Mobile Airport Authority to create CoastAL Flavor, an advertising and branding campaign that would position coastal Alabama as a leading travel destination.
The campaign takes place in three phases, each phase tying into a different part of the traveler's journey.
Our goals:
1. Position Coastal Alabama as a leading destination for fly-in tourists.
2. Highlight what makes it unique with respect to other destinations.
3. Develop a strong identity that will encompass the diverse region as a whole.
Challenges:
1. Create a brand that works for the entire region despite each area being unique.
2. Disarm negative stereotypes about Alabama.
A marketing campaign encourages people to visit Mobile.
Billboard
AR Filter + Quiz
Bus Stop Sign
Instagram Carousel
Podcast
Spotify Playlist
Pinterest Board
Airport Ad
Influencer Partnerships
Several murals would appear throughout Mobile, inviting tourists to take photos and post on social media once they arrive.
Mural 1
Mural 2
Mural 3
Souvenirs continue to spark interest in Mobile after the trip is over.
Mug
Tote Bag
Postcard
Stickers
Ice Cream
Socks